An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. Employees become knowledgeable about a particular client which facilitates continuity in servicing. Account Executive: Organizes the resources of the agency to solve the problems of the client. This department is related to manage the legal affairs of the advertising agency. The effects and outcome of each of the function might be different but the ultimate goal of taking the company to success and the means of implementation are same. In an advertising agency account department deal direct with client and help client to … These types of advertisements are: Print Advertising: Newspaper, magazines, & brochure advertisements, etc. Corporate advertising agencies promote organizations, rather than products or services. To benefit from services rendered by advertising agencies, a fee is charged by the agency. What Are the Functions of an Advertising Agency?. This is the first importance and it means when the product is a form of mass media then advertising agency can use print media while when the producers want a demonstration that screen and television advertising can be used. Advertising agencies generally are organizations skilled in the provision of crucial services of informing or enlightening people about other services and products. This is the basic department and it is responsible for managing the relationship between the various clients. These agencies follow the procedure of direct marketing and social media marketing for the identification and creation of ads around the public. Advertising agency plans the entire ad campaign of its client. Advertising agency must have a suitable internal organizational structure to keep functioning properly with a smooth workflow.. Contact Department. Advertising Agency – Top 4 Functions: Research, Creating Advertising, Media Buying and Ad Placement and Providing Ad-On Service Function # 1. So, let’s take a move-. Classify the various types of clients with which advertising agencies might interact. Organizational Structure of Advertising Agency. Following diagram is a typical example of the organizational structure of advertising agency. Advertisements at the beginning had very simple structures. Rather than having an organization within the company, I just start working with other companies. Common Advertising job titles: Chief Executive Officer (CEO), EVP/SVP of Advertising, Director of Advertising Source: Afrographique 4. advertising department or turning to a professional advertising agency. It may pertain to 1. the product’s positive aspects, 2. past record, 3. its position in the competitive market, and 4. competitors’ negative aspects, strengths and weaknesses. The advertising agency has to decide which media alternatives are available in the branding of a regular product. Find a reliable collection of Management Notes, Ebooks, Projects, Presentations, Video Tutorials and lot more, compiled from a variety of books, case studies, guidance from management teachers and of course the internet to make your management studies a joyride. Advertising is often placed by an advertising agency on behalf of a company or other organization. Today advertising agencies are found in virtually every major city on the world and their role in stimulating economic growth is solidly established. Within the business-to-business category, agencies may offer further specializations in sectors such as technology or financial services. An advertising agency is a self-governed organisation of creative people who study intensively and prepare marketing and advertising plans. To understand advertising, we need to examine the functions of an Advertising Agency. 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